The Man at "Downtown"

In New York, when it comes time to decide where to eat, you really have just two choices: any restaurant, or Cipriani Downtown. At Denis Frison, we tend to choose Cipriani.

We recently met with Federico Contu, Manager of Cipriani Downtown, for an espresso and chatted about his outlook on life in New York, his career and his view on luxury.

Who is Federico Contu?

Federico Contu is a person who made it on his own. He is a chameleon who is capable of adapting to any country or situation, as needed.

The success I have had in my career is due to my disciplined approach and my ability to understand people.

I’ve never been much of a talker, I prefer to “do”… and that is what makes me a manager.

What is does luxury mean to you?

To me, luxury represents a devotion to first class quality in every detail. Luxury is forever; it’s that x-factory that allows someone or something reach great heights. Most of all, Luxury is not necessarily tied to a brand - it’s a way of living, a way of understanding.

Tell us... what does New York mean to you?

It’s not easy for me to describe… New York is “all against all,” but… all together.

Who is Denis for you? As a Designer and as the man behind the brand?

The Denis Frison brand represents the iconic Italian class of days gone by; the creation of unique products with fantastic cuts that flatter a man’s build in every way. I will always dress Denis Frison!

Denis himself is a gentleman. He is a clothier, but most of all, he is a man with very clear ideas. He is a straight to the chase kind of guy who is very qualified in what he does.

Over time, Denis became a friend that I will always be faithful to.


What he’s wearing

A dusty navy worsted wool suit with khaki pinstripes. Federico chose to style this suit with a double breasted blazer featuring covered buttons and single pleat trousers with a signature Denis Frison “fascione” extended 6cm waistband.

Il Cavallino Rampante

The silhouette of a rearing racehorse framed in a yellow field. Above it, “la striscia tricolori”: the green, white and red of the Italian flag. Below it, “Ferrari” written in uniquely distinctive block lettering. It’s an unmistakable symbol of excellence, quality, innovation, design, speed Italian culture… In short, everything that we are passionate about at Denis Frison.

Today, we are glad to share a bit of our recent conversation with Amir Sadrieh, Sales Manager of Ferrari Beverly and proud patron of Denis Frison.

Who is Amir Sadrieh?

“Amir Sadrieh... Classy, competitor, stylish, over achiever, and won’t settle for anything but the best.”

Our passion for cars is one of the first things we connected over. Tell us about your relationship with Ferrari and what it means for you to be part of the family of the world’s greatest brand in the automotive industry.

“Ferrari... I live the brand. It is the most respected brand in the industry; I love everything that it offers. When you are able to understand there is no better automobile you will then understand Ferrari! It’s kind of like the government... you have to trust every decision they make.”

Your style is always delicately balanced between classic and contemporary, LA and Milan. What about the Denis Frison brand made you decide to trust us with executing your sartorial vision?

“My connection with Denis was very similar to Ferrari: we know you can’t re-invent clothing, but what I saw in Denis was that you can perfect it. The perfect suit, the perfect blazer, timeless pieces that will always have a presence.”

Who is Denis for you? As a designer and as the man behind the brand?

“Denis is first a friend; someone I’m honored to call a friend. When you have as much talent as Denis does in couture and you meet people like myself who dress pretty stylish. the slightest influence of his style made me dress even better! He’s truly a class act!”



What he’s wearing:

A slate grey worsted wool glen plaid suit featuring a purple overcheck. Amir chose to style this suit with a 2 button notch lapel blazer and flat front trousers with a signature Denis Frison extended waistband.

Our Collectors22byDF
Creative, Inspiring, Italian

Some people are just different - they have contagious energy. It fills you with an excitement for the future akin to when you are on the first leg of a much anticipated road trip, or strapped into a jetliner on your way to a never-before-visited destination. They have a certain twinkle in their eye when they discuss beautiful things like inspiring others, or building community - it fills them with a palpable enthusiasm that swells their chests (and inevitably yours) with excitement…

Mauro Porcini is one of those people.

Since arriving in New York a few short years ago as the first-ever Chief Design Officer of Pepso-Co, Italian-born Porcini’s name has become synonymous among the New York business community with creativity, inspiration and leadership. Over the past six years, Mauro has led his team to winning 800 design and innovation awards as they have infused design thinking into PepsiCo’s culture and led a new approach to innovation by design that impacts the company’s product platforms and brands (Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Aquafina, Lifewtr, Naked and SunChips, amongst many others).

We consider ourselves fortunate to count Mauro among our clients, and had the distinct pleasure of meeting him in his New York office to learn more about the innate energy that drives this creative executive.

Scroll down for some clips from our conversation.

What is it like to be a creative mind in a corporate structure?
Tell us about your relationship with Denis Frison.
Thank you, Mauro, for sharing your passion and inspiring us with your special vision!


What he’s wearing:

A wool/silk hopsack blazer with signature Denis Frison details: Peak lapels and Covered buttons!